(Faculty of Psychology, Lomonosov Moscow State University, 2021)
Narine G. Khachatrya; Ani K. Grigoryan
Many studies have proven that promotion focus corresponds to the logic of individualistic culture, while prevention focus is characteristic of collectivistic culture. Armenia, as a post-Soviet country, has not been included in cross-cultural studies, since it is not viewed as a typically collectivistic or individualistic society